What to Sell on Etsy: A Comprehensive Guide to Finding Your Niche

Etsy is one of the largest online marketplaces for handmade and old items, and it can be a terrific platform to sell your products if you’re trying to establish a small business or supplement your income.

However, it might be hard to stand out among the millions of products on the site and identify the best products to sell. This article will discuss the top-selling products on Etsy in 2023 and offer advice on how to stand out in the crowded online retail space.

What are the Best Items to Sell on Etsy?

When it comes to selling on Etsy, the sky’s the limit, but not all items are created equal. Some items are more popular and in demand than others, which can mean more sales for you. Here are some of the best items to sell on Etsy:

Jewelry

From necklaces and earrings to bracelets and anklets, jewelry is one of the most popular items sold on Etsy. With a wide range of materials and styles, you can find a niche in the jewelry market and start selling your own unique pieces.

When it comes to creating jewelry, it’s important to consider your skills and interests. For example, if you’re a skilled metalworker, you might want to focus on creating unique and intricate metal jewelry. On the other hand, if you’re a fan of beading and wire-wrapping, you might want to focus on creating unique and intricate beadwork jewelry.

No matter what type of jewelry you choose to create and sell on Etsy, it’s important to consider your target audience and offer unique and high-quality products. By finding your niche and offering unique pieces, you can build a successful and profitable jewelry business on Etsy.

Home Decor

The term “home decor” encompasses a broad range of products sold on Etsy, from paintings and lights to carpets and cushions. There is a huge market on Etsy for handmade, one-of-a-kind home decor goods, and it doesn’t matter if you’re an experienced crafter or just getting started.

Some popular types of home decor items to sell on Etsy include:

• Wall Art: Wall art, including paintings, posters, wall decals, and tapestries, is a popular and profitable category on Etsy. Think about catering to a diverse consumer base by providing a selection of shapes and sizes.
• Lighting: Whether you create unique and handmade lampshades or offer vintage lighting fixtures, lighting is a popular item on Etsy. Consider offering a range of styles, from industrial to bohemian, to appeal to a wide range of customers.
• Rugs and Carpets: Rugs and carpets of all eras and production methods (from old and handmade to modern and machine-made) sell well on Etsy.
• You can reach more people and increase sales by providing options in terms of size, material, and design.
• Pillows and Cushions: Pillows and cushions are a staple of the home decor market and are always in demand on Etsy. Consider offering a range of styles, from bohemian to modern, and materials, such as silk, cotton, and velvet, to appeal to a wide range of customers.
• Decorative Accessories: Decorative items such as vases, candles, picture frames, and trays are frequently purchased on Etsy. Offer a variety of designs and materials to meet the needs of your clientele by mixing and matching things like glass, wood, and metal etc.

Consider your abilities and preferences before embarking on a project to make home decor.

If you’re an accomplished painter, for instance, you may specialize in making elaborate wall murals. Macramé and weaving enthusiasts, on the other hand, might choose to concentrate on making one-of-a-kind, elaborate wall hangings.

Clothing and Accessories

Etsy has a large market for handmade clothing and accessories because of the site’s emphasis on originality. Everyone from experienced tailors to novices may find a niche on Etsy selling their handmade garments and accessories.

From hats and scarves to dresses and skirts, clothing and accessories are also popular items on Etsy. If you’re skilled in sewing or have a passion for fashion, this could be a great category to explore.

Think on your strengths and passions while designing clothes and accessories. If you happen to be quite the talented seamstress, you may, for instance, specialize in making one-of-a-kind, elaborate garments. Conversely, if you have a passion for beadwork and jewelry design, you may like to concentrate on designing one-of-a-kind and elaborate necklaces, bracelets, and other accessories.

Paper Goods

Journals, calendars, greeting cards, and invitations are all examples of paper items that sell well on Etsy.

Now more than ever, in this age of ubiquitous digital devices, people are looking for one-of-a-kind paper things to use in their daily lives and for special occasions. Paper items are a terrific option on Etsy if you’re crafty and want to deal with paper and stationery.

Paper items are a popular category on Etsy, but it’s vital to keep your customer base in mind and provide them with something truly special.

You may start a thriving paper goods business on Etsy if you can identify a specific need and fill it with your own unique offerings.

Top Selling Items on Etsy

Now that we’ve established what the best items to sell on Etsy are, lets take a look at what the top selling Items for the month of January (2023) are. This data is provided by eRank.

• SVG Files: Digital design files, including scalable vector graphics (SVG), are a popular and profitable item to sell on Etsy. These files can be used for a variety of purposes, including vinyl cutting, screen printing, and web design.
• Art: Whether you’re a painter, illustrator, or photographer, there is a market for your work on Etsy. From wall art to home decor and everything in between, the platform offers a wide range of options for selling your artistic creations.
• Necklaces: Handmade or vintage necklaces are always in demand on Etsy. From simple and classic to bold and statement-making, there are endless opportunities to create and sell unique necklaces that stand out from the crowd.
• Shirts: T-shirts, tank tops, and other apparel items are popular on Etsy, especially when they feature unique designs or slogans. Consider using heat transfer vinyl or screen printing to create your designs, or partner with a printing company to bring your ideas to life.
• Earrings: Earrings are a staple of the jewelry market and are always in demand on Etsy. From simple studs to statement dangles, there are endless opportunities to create and sell earrings that appeal to a wide range of customers.
• Rings: Rings are another popular item in the jewelry market and are frequently sold on Etsy. From delicate stacking rings to bold statement pieces, there is a place for every style of ring on the platform.
• Ornaments: Whether it’s for the holidays or just for everyday decor, ornaments are a popular item on Etsy. Consider offering unique, handmade ornaments made from materials like wood, glass, or clay.
• Decor: Home decor items, such as wall art, pillows, and vases, are popular on Etsy. Consider creating and selling unique and functional home decor items that appeal to a wide range of customers.
• Sweatshirts: Comfortable and stylish sweatshirts are a popular item on Etsy, especially when they feature unique designs or slogans. Consider using heat transfer vinyl or screen printing to create your designs, or partner with a printing company to bring your ideas to life.
• Phone Cases: Protecting and personalizing our phones is important to many people, making phone cases a popular item on Etsy. Consider offering custom-designed phone cases made from materials like silicone, plastic, or leather.

How to Find Your Niche on Etsy?

With so many products available on Etsy, it can be difficult to stand out and find your niche. Here are some tips to help you find your unique place in the marketplace:

Use tools to gain an edge: There are a wide variety of tools out there that can help you narrow down and really hone in on a niche by providing you easy to compete for keywords, competitor analysis etc.

The tool I use is called eRank, it’s a rather cheap subscription fee for the overall value it provides.

1. Know your audience: Who are you trying to sell to? Knowing your target audience is crucial to finding your niche on Etsy. Think about their interests, age, and what they’re looking for in a product.
2. Consider your skills and interests: What are you good at? What do you enjoy doing? When you sell something you’re passionate about and knowledgeable in, you’re more likely to be successful on Etsy.
3. Look at the competition: Who are your competitors on Etsy? What are they selling and how can you differentiate yourself from them? Researching your competition can give you valuable insights into what’s selling and what’s not.
4. Experiment and iterate: Don’t be afraid to try out new things on Etsy. If something isn’t selling, consider changing your approach or trying something new. Over time, you’ll be able to refine your niche and find what works best for you.

Final thoughts

Etsy is a fantastic platform for those looking to start a small business or supplement their income. With a wide range of products and the ability to reach a global audience, there are endless opportunities for success on Etsy.

By finding the right items to sell and carving out your niche, you can make a name for yourself on the platform and start selling your handmade or vintage products.

Remember to consider your skills, interests, competition, and target audience when starting your Etsy journey, and don’t be afraid to experiment and iterate until you find what works best for you.

In conclusion, the key to success on Etsy is finding your niche and offering unique and high-quality products. Whether you’re a jewelry maker, home decor designer, clothing and accessory creator, or paper goods specialist, there’s a place for you on Etsy.

Get started today and see what the world of online selling has in store for you.